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St Albans stars in More Than’s TV advert
Camera crews, actors and dancers descended on St Albans to film a new television advert.
A full parade, complete with live music, travelled up St Peters Street on Sunday for More Than’s latest commercial.
A statement from the insurance company said that St Albans had been selected as a location because of its attractiveness.
Managing director Janet Connor said: "We really enjoyed filming our new advert in St Albans.
"It was quite a parade and I’m sure those that turned up had a lot of fun.
"We’re taking our brand advertising in a new direction and the new campaign is all about celebrating, and giving back to our customers.
"Loyalty should be rewarded and that’s exactly what we’re doing - starting by making those people the stars of our new advert."
A giant tea pot that was part of the parade provided refreshments for residents who lined the streets to watch the show.
The advert is due to air for the first time on Monday, March 18.