The organiser of the St Albans Beer festival has described the drink produced by candidates in TV show The Apprentice as "awful".

One of the teams from this year’s programme visited September’s event to sell beer for their second task of the competition, which was aired on BBC One last night (Wednesday).

Alan Sugar set the 15 candidates the challenge of creating, branding and selling a new flavoured beer.

St Albans & Harpenden Review:

The boys’ team created a chocolate orange flavoured beer that they named A Bitter This.

Armed with kegs and bottles of their creation the boys set up a stall in front of the stage on Saturday, September 29.

However festival organiser Philip Defriez was not impressed with their final product.

He said: "The beer they were selling was awful.

"It was really terrible.

"I was concerned that they were selling poor quality beer at a festival that promotes good quality beer."

Last year’s event hit a record number of visitors with more than 10,000 people visiting the Alban Arena for the four-day festival.

More than 35,000 pints of 400 different beers and ciders were sold during the event.

The team spent about three hours at the festival giving out testers and trying to convince punters to drink their beer.

Mr Defriez said: "I was glad because I thought it might get some good publicity.

"But it was such a small part of the programme that I’m not sure how much difference it will make.

"I was worried they were going to take up quite a lot of space but they didn’t."

The boys priced their beer at £4 for a pint and £2.60 for a half.

Bottles were also available, which they were promoting as limited edition, at £4 each.

Lord Sugar’s aide, Nick Hewer, believed that the team were taking a risk by charging more than the majority of the other beers on offer on the day.

However joined with the efforts of their sub-team, who had spent the day selling to trade, the boys managed to make a profit of £813.56.

The girls’ team made £399.02 meaning the boys won the task and avoided being kicked off the show.

This year’s series, which features St Albans’ businesswoman Luisa Zissman, began on Tuesday night.

The contestants will be fighting it out for a £250,000 investment in their businesses from Lord Sugar.