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First St Albans Fashion Week at St Albans Abbey will showcase local retailers and designers
St Albans Abbey is set to be turned into the ultimate catwalk venue when the city hosts its first ever fashion week this year.
The city’s cathedral will be home to the UK’s longest indoor front row at its fashion catwalk show on November 1.
St Albans Fashion Week has been organised by stylist and fashion blogger Ellena Ophira.
The Cambridge graduate is the owner and editor of fashion blog Style in My City and also hosts her own radio show in St Albans.
The magazine Style in my City will also be launched at the Fashion Week.
Ellena said: "From the moment I started Style in my City, I wanted to organise a city wide fashion show, but from there the idea just grew and grew."
"We have an award-winning collection of retailers and designers in St Albans and fashion is a very important part of the culture and life in this City, and is a serious industry across Hertfordshire.
"St Albans is such a stylish place and I wanted to promote our great city and the amazing talent here by bringing the community together to create something spectacular.
"It's wonderful to have the opportunity to showcase the fantastic work that goes on here in our awe-inspiring Cathedral. It doesn't hurt to have the longest indoor Front Row either."
Gracing the front row will be a bevy of fashionistas from the worlds of celebrity, society and fashion, including the city’s Mayor Annie Brewster.
Deryane Tadd, owner of the The Dressing Room in The High Street, is on board as the team's retail consultant, offering guidance along the way.
With five Drapers Awards under her belt and her boutique having been crowned one of Vogue's 100 Best Shops Outside of London, Glamour's 25 Top UK Shops You Need To Know and the Telegraph's Top 50 boutiques, Deryane said she recognises the significance of St Albans Fashion week.
She said: "This is a fantastic opportunity to bring together all that is great about fashion in St Albans and showcase it.
"I am passionate about retail and fashion and was thrilled to be invited to be the retail consultant for St Albans.
"We have such a strong fashion offering and Identity in St Albans, it is about time we shouted about it."
Other VIP front row guests include Confessions of a Fashionista author Angela Clarke, who will also be hosting a book reading, during Fashion Week, at a VIP dinner held in a St Albans' restaurant.
The Women and Menswear fashion on the catwalk will come courtesy of a range of high-end boutiques and designers from St Albans, including a collection from the Lovestruck label.
Lovestruck, co-owned by St Albans residents David Kellard and Jeremy Foster and designed by Erika Shaw, was made famous when Kate Middleton bought a dress there last year.
There will also be new collections from up-and-coming local designers and an award for the best emerging fashion designer talent.
St Albans Fashion Week will run from October 28 to November 3.
It will draw to a close in a Fashion and Beauty Awards Ceremony at St Michael's Manor Hotel, St Albans, on Sunday, November 3.
Money made during the first St Albans Fashion Week will be divided between the following four charities:
•The Mayor's charity, The Living Room
•Ian Rennie Grove House Hospice
•The Dream Foundation
•The Cathedral Abbey Church of St Alban
For more information visit: www.stalbansfashionweek.com.
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