A St Albans based private jet service will appear this weekend on ITV’s talent show The X Factor.

PrivateFly, whose head office is based in St Peter’s Street, has a starring role in a film, featuring members of pop band JLS, to promote one of the TV network’s viewer competitions.

JLS, who found fame after appearing on The X Factor in 2008, are seen boarding the jet in the film, after arriving on the PrivateFly red carpet.

PrivateFly will also fly the winner to Paris by private jet next year, as part of the overall competition prize package. The film, which will first air on Saturday, will be shown several times over this series of The X Factor, after the shoot took place in September at Luton Airport.