Luisa Zissman’s latest antics may not be endearing her to the Celebrity Big Brother housemates, but they seem to be winning over the voting public.
For the second week in a row the St Albans reality TV star, who owns Dixie’s Cupcakery in Market Place, was nominated to face eviction by her fellow housemates, who deemed her "bossy", "arrogant" and "self-centred".
But again, Luisa was saved by public - or those members of the public who like a woman with a take-it-or-leave-it attitude to clothing - who voted to keep her in the house on Wednesday and Friday night.
With the outlandish and attention-seeking behaviour appearing to be a winning strategy, the 26-year-old notched it up a level this week.
On Saturday night’s episode she bragged about her ability to lactate three years after giving birth, before inviting two of her fellow housemates to witness the skill.
Comedian Jim Davidson then failed to see the funny side though, when he was kept awake by the sounds of Luisa and N-Dubz star Dappy, frolicking in the shower together.
Previously, Davidson had awarded the Apprentice runner-up with the accolade of "most annoying housemate", which landed Luisa in locked up in a special room with fellow irksome housemate, Lionel Blair.
Luisa responded to the labelling by breaking Big Brother’s rules and stealing Champagne and chocolates from the room and bringing punishment on the entire house - a move that did little to dispel her new found "annoying" image.
Clearly the St Albans mum’s continued success with the voting public is giving her the confidence to make such a consummate nuisance of herself. A nuisance that looks set to sail all the way to the final.