The men of Harpenden are being invited out for a "free night with the boys".
Harpenden Round Table has launched a campaign to encourage men, aged 18-45, to reclaim their social lives and to try new things.
Meeting just twice a month, Round Table enables people to have nights out, try new activities and to get involved in the community.
To earn a "Free Night Out", men simply have to visit the Round Table Facebook page and register on the "A free night out" tab.
Members of the club will then be in contact to invite them along to their next event.
Round Table chief executive Cait Allen said: "We know how busy modern men are, with work and family commitments often making it difficult for them to make time for themselves.
"With our Free Night Out offer, we want to make it as easy as possible for men to break from routine and do more with their evenings. We’re the original and best social network, so why not claim a voucher and see what happens - it won’t cost you anything."
To find out more about joining, visit roundtable.co.uk.