A new patient advice service has been set by the ambulance service and will offer people advice on how to look after themselves this winter.

The East of England Ambulance Service NHS Trust has launched a new campaign called Wise Up For Winter.

The service will cover themes such as the most common reasons people call an ambulance in winter, a day in the life of patient care, and how people can keep safe and well during the cold winter months.

The advice aims to help people be prepared, care for themselves and others, save lives, and spread the word about using NHS services.

Throughout the winter months the campaign will offer advice on road safety, the flu, what to keep at home for treating minor illnesses, and when you should be calling 111, visiting your GP or pharmacist.

Sandy Brown, Director of Nursing and Clinical Quality for EEAST, said: “It’s the season of colder temperatures, nasty weather, and illnesses like flu. In particular, the over 65s, carers, children, and those with long-term conditions are more vulnerable to the cold and damp weather, and of course ice, snow and high winds can all cause more risk.

“Last winter, we responded to 263,750 patients, hundreds of whom may be equally or even more vulnerable this year if their health has deteriorated. We urge people to reduce the chances that they will need to call us and above all choose the right service for their needs – be that 111, your GP, a minor injuries unit or pharmacist."