The power of red never goes out of style.

Fashion’s love affair with this sexy, bold colour has refused to fade because of its ability to turn a shy wallflower into a bold, daring diva.

Its many eye-catching shades are said to actually make wearers feel more confident and more attractive to onlookers, and the truly bold woman pairs it with hot pink for extra impact.

Striking on blondes, sultry on brunettes and oh so sexy on redheads (remember Jessica Rabbit), wear red and you are signalling to the world that you are not someone to be trifled with or ignored.

St Albans & Harpenden Review:

ASOS, Love Moschino saddle bag with heart detail, £145

St Albans & Harpenden Review:

BHS, red lace cardi., £35, available March

St Albans & Harpenden Review:

Dorothy Perkins, red tie shoulder dress, £28

St Albans & Harpenden Review:

Dune Ladies, Anooska buckle and strap details court shoe, now £49

St Albans & Harpenden Review:

Evans, Collection colour block dress, £55

St Albans & Harpenden Review:

Lookagain.co.uk, truly tempting dress by Joe Browns, £49

St Albans & Harpenden Review:

Phase Eight, Poppy burnout fit and flare dress, £140

St Albans & Harpenden Review:

Phase Eight, Rebecca floral layered lace dress, £140

St Albans & Harpenden Review:

River Island, online exclusive textured jumpsuit, £35

St Albans & Harpenden Review:

River Island, red strip smart wide leg jumpsuit, £55

St Albans & Harpenden Review:

River Island, red lace cold shoulder midi prom dress, £80

St Albans & Harpenden Review:

St Albans & Harpenden Review:

Simply Be, fringe duffle bag, £25

St Albans & Harpenden Review:

Studio 8, Henrietta dress, £350

St Albans & Harpenden Review:

Topshop, print blouse, £42

St Albans & Harpenden Review:

Topshop, red pleat skirt, £50

St Albans & Harpenden Review:

Zalando, Lulu Guiness red perspex lips cluth, £245