A Savile Row master tailor has injected a touch of style into a previously dying St Albans pub.

Using his fine eye for detail, Craig Featherstone, 35, of Creighton Avenue, St Albans, plans to transform the former White Swan into a pleasant and inviting gastropub.

Under its new name, Oscars, the pub, in Upper Dagnall Street, is currently undergoing a major refurbishment, but Craig insists punters can still enjoy some of its traditional qualities, such as its stock of real ale.

The master tailor for Henry Poole, based on the world famous road in Mayfair, has an extensive list of clients, including presidents, prime minsters and royalty from around the globe.

Craig, who at the height of his career worked for famous Savile Row tailor Ozwald Boateng, has also fitted suits for A list movie stars, including Samuel L Jackson, Will Smith, Denzel Washington and Daniel Day Lewis.

Craig, together with co-owner, Jass Patel, licensee of Mokokos, will hold the pub's official launch party on Friday, with some celebrity names on the guestlist.

Craig said: "The pub hasn't been touched for about 20 years. Now locals have their pub and hopefully we can attract more locals to keep the place going.

"A lot of the locals have come in and expressed their opinion about the changes to me.

"I have explained that if someone like me doesn't come in and do the place up and look afetr it, they wouldn't have a pub in the end."