Store bosses have said that once restrictions are lifted on December 2, they will look to open round the clock to ensure more people can shop safely, while also boosting their pre-Christmas trade.

Speaking to the Telegraph, Chief executive George Weston said: "If we are able to trade in some stores up to 24 hours a day, then we can keep people more separate from each other more easily.

"We can keep the stores safer if everyone knows there are plenty trading hours and they do not have to rush on a Sunday into a six-hour period."

The move comes after executives at the retailer's owner, Associated British Foods (ABF), said some of their high street stores would extend their opening hours for Christmas shoppers when they can finally open their doors again.

ABF finance chief, John Bason, told the PA news agency that the company expects “strong” demand when stores reopen following the latest Covid-19 lockdown in England.

“We are absolutely looking at longer opening hours,” he said.

“Safety will be paramount and our teams have worked very well to deal with demand and ensure queue management so will continue to work hard to adapt to demand ahead of Christmas."

ABF said the new lockdown restrictions, which have been in place for two weeks now, will have a “significant” impact on Primark, and warned that the latest closures are expected to result in a £375million loss of sales ahead of the key Christmas period.

At the beginning of November, ABF told investors it lost around £800million from Primark during the three-month closure from March, as it continued to pay suppliers.

Nevertheless, it reported that sales gradually recovered after the closure period, with sales of children’s clothes, leisurewear and nightwear surpassing pre-Covid levels.

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