The “beautiful” window displays and outstanding customer service of a printed t-shirt shop saw it crowned champion in our Specialist Shops category.

Founded ten years ago, The Printed Clothing Company, in Verulam Road, has proved a real hit with fashionable shoppers – particularly teenagers.

Manager Paul Dorey said: “It has taken us ten years to really establish ourselves in the city and this is great news for us. It is the staff who have made this happen.”

Colleague Lee Arnold explained: “It’s great to know that we’re doing something that is appreciated by so many people – that they value our experience and knowledge.

“We work really hard to make the shop a success and this is a brilliant achievement for us.”